STRATENA Market Maker
The Backpack Challenge
Build a backpack brand for one teenage customer group. Across four changing quarters, make your Product, Price, Place and Promotion work together.
Step 1 · Choose one target market
Target market
Cumulative profit $0
Quarter 1 decisions
Build a coherent marketing mix. Costs and choices are visible.
Product
Select up to 3 features
Choose 1–3 features. Each feature increases unit cost.
Price
Retail price$65
Unit cost / margin$18 / $47
Place
Select 1–2 channels
Promotion
Select 1–2 activities
You can revise your strategy next quarter.